AI product concept AI hackathon concept, not a shipped feature
Simplifying the path from prompt to screen
Reimagining a fragmented content publishing workflow through an AI-powered, prompt-driven experience.
Global AI hackathon· Hackathon concept, not a shipped feature
Overview
During a global AI hackathon, I led a team exploring how AI could simplify the process of getting content onto a digital signage screen.
- Context
- Getting content onto a screen meant moving through several modules and five disconnected steps.
- My contribution
- I led a global cross-functional hackathon team and defined a single-prompt experience that orchestrates the whole workflow.
Problem
The existing workflow required users to navigate multiple modules and complete several disconnected steps.
The opportunity was to replace this fragmented experience with a single conversational prompt that could orchestrate the workflow.
What the concept responds to
- Create or upload content.
- Create metadata to define the target audience or devices.
- Assign the metadata to the appropriate devices.
- Configure a content schedule.
- Assign the content to a channel and deploy it.
My contribution
What I did
- Led a global cross-functional hackathon team through an ambiguous 0-to-1 product opportunity.
- Defined the problem and envisioned a simplified end-to-end experience.
- Explored how AI orchestration could connect previously disconnected product capabilities.
- Helped translate a complex workflow into a single, intuitive interaction.
- Developed a concept showing how users could describe their desired outcome rather than manually navigate multiple modules.
Who I worked with
- A global, cross-functional hackathon team.
Decisions & tradeoffs
Concept decisions
- A user enters a prompt describing what they want to display, where it should appear, and when it should run.
- AI orchestration interprets the request and coordinates the underlying steps, turning multiple modules into one prompt.
Tradeoffs
- Hide the underlying system complexity from the user without removing the functionality that complexity provides.
Outcomes
Estimated impact of the concept. It has not shipped, so this is not a measured result.
94% faster
Estimated reduction in time to get content onto a screen, from 8 minutes to 30 seconds
How the estimate was made
- This was a hackathon concept and exploratory prototype, not a shipped production feature. The time savings are an estimate, not measured post-launch results.
Lessons
- AI is most valuable when it removes workflow complexity, not when it simply adds another interface.
- The best experience can hide underlying system complexity without eliminating necessary functionality.
- Cross-functional experimentation can reveal opportunities that incremental feature improvements might miss.
Supporting visuals
