94% faster
Estimated reduction in time to get content onto a screen, from 8 minutes to 30 seconds
One prompt replaces five disconnected steps to create, target, schedule and deploy content to a screen.
Explore wildly.Question the obvious.Build what matters.
- Product Manager
- Builder
- Founder
- Advocate
I connect customer needs to product strategy, simplify complex enterprise experiences, and build systems that improve quality and efficiency. Beyond product management, I advise on branding, mission, vision, values, and early product discovery.
- Currently
- Senior Product Manager, Poppulo Digital Signage Cloud
- Focus
- Enterprise SaaS · Digital signage · Employee experience
- Curious about
- How AI is changing the way product managers work.
What I do
Connect customer needs to strategy that improves outcomes.
I translate customer problems into clear priorities, helping teams focus on work that creates meaningful value.
Turn complex enterprise problems into simple experiences.
I make complex workflows and technical constraints easier to understand, navigate, and use.
Build systems that improve quality and efficiency.
I implement repeatable processes that help teams catch issues earlier, reduce rework, and deliver more consistently.
Outcomes
Results from my product work, and what it took to get there.
- 6
- Products managed
- 100+
- Features shipped
- 85K+
- Managed devices
- 5K+
- Users
- $40M+
- ARR
- 3
- Brands founded
A phased rebuild of metadata targeting that supports larger fleets and enabled a $3.8M annual-revenue opportunity.
An end-to-end workflow to spot issues early and troubleshoot screens remotely, adopted by 87% of active monitoring users.
Automate user and group management with SCIM provisioning that integrates directly with the customer's identity source of truth.
A shared access layer and unified dashboard grew active cross-product customers from 3 to 100 in a year.
Spay and neuter surgeries funded through fundraising and consumer brand sales.
Also exploring
Independent product innovation
Rethinking performance mobility through industrial design
An independent concept for a next-generation performance wheelchair, not a company project.
Exploratory concept development and advising, not a shipped product.
Branding, mission, vision & values
Brand direction
Brand systems I created or updated: Perrísimo, Cold Brew, Amigos de Animales and Bueno Bites.
How I approach product
Get to the real problem.
Start with what users are trying to get done and the pain points, not the feature they asked for.
Turn evidence into direction.
Let what we learn decide what comes first, and say plainly why.
Make complexity manageable.
Enterprise products get complicated. Clear choices about what not to build keep them usable.
Align product with purpose.
A product should make sense alongside what the organization says it stands for.
Measure, learn, and adapt.
Check whether a change actually helped, and be willing to change course.
About
I’m a Senior Product Manager at Poppulo, where I lead product strategy and development for complex enterprise SaaS products. I bring 7+ years of product management experience, taking products from discovery through launch and adoption.
I own vision, strategy, and roadmap across a multi-product platform spanning device management, administration, content delivery, and reporting.
Let’s talk product.
Happy to compare notes on enterprise products, discovery, and making complicated things simpler.