Three businesses I founded and built from the ground up, plus a nonprofit I rebranded. Across each, I shaped the name, positioning, visual identity, and the strategy that brings the brand to life.
Founder · brand identity · Lo de Marcos, México
A community-first pet shop and resource center in Lo de Marcos, Mexico. I built the brand around ‘La manada bien cuidada’ (The pack, well cared for), translating that philosophy into the identity, logo, visual language, and product experience. From the color palette and iconography to packaging and in-store applications, every detail reflects the brand’s values.
Founder · consumer pet treat brand
A consumer pet-treat brand I created from the name up: snack. share. save. From soft-baked treats and gummies to crunchy bites and peanut butter, I developed the brand identity, visual system, and color hierarchy across packaging, bilingual menus, and pricing materials. 100% of proceeds support local spay and neuter initiatives.
Founder · product line labels
A cold brew line built around one character with three distinct personalities: Cold Brew, Coco Brew, and Bold Brew. I created a cohesive label system that gives each product its own personality while maintaining a recognizable identity across the collection.
Nonprofit rebrand, 2026 brand guidelines & website
A community-based animal welfare nonprofit focused on spay/neuter access and education: Esteriliza. Educa. Previene. I led the rebrand and developed the 2026 brand guidelines, including the logo system, color palette, typography, and a consistent, community-centered voice. I also designed and built the organization’s website.
